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Mastering Innovation and Design Thinking

A design-centered approach to deeply understand the needs of customers, end users, stakeholders so that end solution creates maximum value in the eyes of the customers.

Duration: Classroom - 2 Days
Why Take This Course:

Highly successful companies such as Apple, IBM, Nike, Whirlpool, P&G, etc. are able to grow continuously despite turbulet economic conditions and changing customer needs. This is because of their ability to build customer loyalty through consumer focused design. If done right, design thinking can infuse inspiration and passion to all employees thereby creating a positive impact in the development of products and services.

Digital transformation and technology evolution is creating newer and newer opportunities for businesses.

  • Provide new customer experience leveraging social, mobile, analytics and cloud
  • Enable agility through effective management of IT assets
  • Provide efficiency through reduced cost of operations

It is easy to get lost in these oceans of opportunities and deviate from the business needs. A solution with the best technology stack, but not meeting the customer needs may not create disruption and maximum return on investment. This is where design thinking powered focus helps! Design thinking has customer needs at its core so that the new solution does not take the focus away from the customer needs. Customers will be willing to pay more only if they see value. A solution can have high value in the eyes of customers only if it satisfies their needs.

In our 2-day workshop, we will help participants understand what is design thinking and how is it different from conventional methods. We will introduce our 7-step process that will enable any person to systematically adopt design thinking and innovation. We will also teach multiple techniques that can be used in the 7 steps to trigger creativity, group synergies and avoid conflicts. 

You will experience the design process first hand in this interactive workshop that will expand your thinking and help you and your teams create more powerful solutions. You will learn how to create materials that align technical and non-technical audience, how to manage creativity, how to assess the effectiveness of your solutions, and how to apply design thinking in the context of projects and innovation.

Learn How To:

The course will help you practically learn the following areas:

  • Understanding and applying a 7-Step process for Design Thinking and Innovation
  • Use a structured methodology to drive and sustain innovation within your teams
  • Identify and define a creative problem statement that can help in introducing break-through or incremental innovation
  • Use different tools and techniques that can help define a problem statement and generate ideas to address a problem
  • Distinguishing between incremental innovation and radical innovation when creating new solutions
  • Researching and understanding the complex network of stakeholders involved in any project
  • Rapidly creating and refining a vision for any product or service to align technical and non-technical audiences
  • Effectively understanding if your end-users will be delighted by your product or service
  • Practice the different tools and techniques in different situations
Contents:

Introduction to Design Thinking:

  • Defining what is design thinking and how it is different from conventional thinking process
  • Principles of design thinking

The 7 – Step Process for Design Thinking and Innovation:

  • 1. Gaining a deep understanding of the problem
  • 2. Defining the problem statement
  • 3. Determine design success criteria
  • 4. Generate ideas
  • 5. Evaluate and filter ideas
  • 6. Develop Prototype
  • 7. Decide Go / No-Go

Design exercise initiation:

  • Determine a problem area to apply the 7-step design thinking process

Step 1. Gaining a deep understanding of the problem:

  • “Empathizing” with the customers
  • Problem discovery
  • Overview of tools available to help with discovery
  • Design exercise: Apply the tools to discover customer problems related to the chosen context

Step 2. Defining the problem statement:

  • Synthesize findings from the discovery phase
  • Create problem statement
  • Overview of tools available to help with defining the problem statement
  • Design exercise: Define your problem statement

Step 3. Determine design success criteria:

  • Translating insights from discovery into design success criteria
  • Overview of tools available to help with determining the design success criteria
  • Design exercise: Determine the design success criteria

Step 4. Generate ideas:

  • Overview of different techniques to generate ideas adapted from different models such as TRIZ, Lateral Thinking, Crowd Sourcing
  • Design exercise: Generate ideas to solve the design problem

Step 5. Evaluate and filter ideas:

  • Developing a framework to evaluate ideas
  • Filtering ideas by applying the framework
  • Overview of different financial and economic assessment tools
  • Design exercise: Shortlist 1-2 ideas from the ideation phase

Step 6. Develop prototype:

  • Design exercise: Develop a working prototype

Step 7. Go / No-Go Decision:

  • Objective evaluation of the prototype against the design success criteria
  • Improvising the prototype if required
  • Overview of techniques that could be used for Go / No-go type of decision making
  • Design exercise: Improve the prototype and make a Go / No-go decision

Applying Design Thinking:

  • Design thinking within projects
  • Design thinking and innovation
  • Mastering design thinking: Linear to non-linear adoption
Format: To help assimilate the tools and techniques learned, there is a mixture of various kinds of case studies and situation analysis throughout the course. A lively simulation help reinforce concepts learned. Be prepared for a high level of participation.
Who Should Attend:

This course is targeted for design engineers, research engineers, project engineers or managers, product engineers, members of the technical staff, applied scientists, and research scientists. Professionals in other areas who believe that design-thinking would be valuable in their careers are also welcome to attend. The course may also be of interest to those who supervise early-career professionals and those in academia (e.g. engineering and science graduate students, and post-docs). Due to the broad nature of the material and the broad nature of design-thinking, professionals at various levels in their career may find the tools and techniques taught in this course valuable.

Prerequisites:

None

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