A design-centered approach to deeply understand the needs of customers, end users, stakeholders so that end solution creates maximum value in the eyes of the customers.
|Duration:||Classroom - 2 Days|
|Why Take This Course:||
Highly successful companies such as Apple, IBM, Nike, Whirlpool, P&G, etc. are able to grow continuously despite turbulet economic conditions and changing customer needs. This is because of their ability to build customer loyalty through consumer focused design. If done right, design thinking can infuse inspiration and passion to all employees thereby creating a positive impact in the development of products and services.
Digital transformation and technology evolution is creating newer and newer opportunities for businesses.
It is easy to get lost in these oceans of opportunities and deviate from the business needs. A solution with the best technology stack, but not meeting the customer needs may not create disruption and maximum return on investment. This is where design thinking powered focus helps! Design thinking has customer needs at its core so that the new solution does not take the focus away from the customer needs. Customers will be willing to pay more only if they see value. A solution can have high value in the eyes of customers only if it satisfies their needs.
In our 2-day workshop, we will help participants understand what is design thinking and how is it different from conventional methods. We will introduce our 7-step process that will enable any person to systematically adopt design thinking and innovation. We will also teach multiple techniques that can be used in the 7 steps to trigger creativity, group synergies and avoid conflicts.
You will experience the design process first hand in this interactive workshop that will expand your thinking and help you and your teams create more powerful solutions. You will learn how to create materials that align technical and non-technical audience, how to manage creativity, how to assess the effectiveness of your solutions, and how to apply design thinking in the context of projects and innovation.
|Learn How To:||
The course will help you practically learn the following areas:
Introduction to Design Thinking:
The 7 – Step Process for Design Thinking and Innovation:
Design exercise initiation:
Step 1. Gaining a deep understanding of the problem:
Step 2. Defining the problem statement:
Step 3. Determine design success criteria:
Step 4. Generate ideas:
Step 5. Evaluate and filter ideas:
Step 6. Develop prototype:
Step 7. Go / No-Go Decision:
Applying Design Thinking:
|Format:||To help assimilate the tools and techniques learned, there is a mixture of various kinds of case studies and situation analysis throughout the course. A lively simulation help reinforce concepts learned. Be prepared for a high level of participation.|
|Who Should Attend:||
This course is targeted for design engineers, research engineers, project engineers or managers, product engineers, members of the technical staff, applied scientists, and research scientists. Professionals in other areas who believe that design-thinking would be valuable in their careers are also welcome to attend. The course may also be of interest to those who supervise early-career professionals and those in academia (e.g. engineering and science graduate students, and post-docs). Due to the broad nature of the material and the broad nature of design-thinking, professionals at various levels in their career may find the tools and techniques taught in this course valuable.