Duration: 4 Days
The framework for digital transformation presents a step-by-step method of defining and implementing the digital transformation. First step is to understand the perspective for undertaking the initiative. It entails following four principles:
The organizations need to understand their customer segments really well. What do they do, why do they do what they do, where are they and how do they do it today are some of the questions that need to be answered in order to gain understanding of the different customer segments. Identification of areas where the customer experience can be enhanced is the key of this step. The next logical step is to devise how the customer experience can be enhanced. Key metrics for measuring the result need to be defined in the beginning along with the instruments for data collection and analysis.
As part of the organization’s digital strategy, the organizations need to identify and develop digital channels to reach deeper and more often to the existing customers. New and improved products and services need to reach them. New markets need to be tapped. The digital strategy includes the development of user-friendly apps, and selection of social media platform which allows the company to remain in touch with its customers – everywhere, all the time.
Real time data collection and its analysis tied with the operational decision making is the key to transformation delivering business results. While crafting the digital vision, the organizations need to define clear and measurable success criteria as well as the information need in all its functions. The data need to be collected while the business processes are performed. We need to think of Internet of Everything (IoET) and enable the information channels. The systems need to be developed to draw the intelligence out of this huge amount of information which must support the business decision making.
Digital experience is not about replacing old with the new. It is all about identifying the areas where the customer experience can be enhanced.
Before jumping to the solution, participants will learn how to define their digital vision following a systematic approach and Vellicate’s proven framework.
The major steps of the framework are:
The leadership team needs to have clear and common understanding of their organizational strategy and how the digital transformation initiative fits in the strategy. The strategy is all about defining the most effective way to apply enterprise capabilities to reach the desired set of goals and objectives. Strategy may exist for the entire enterprise, or a department, geography, product or project. It provides context to requirements analysis and design definition for the digital transformation. Strategy analysis should be performed as soon as the business need is identified. This allows stakeholders to make the choice of whether to address that need or not. Once the change is accepted, it needs to be determined as to what the change management strategy will be.
The next step is to define the structure and architecture for the digital business. It includes identifying various stakeholder groups in the value chain, the key business processes, hardware and software components in the context of the solution and the constraints (such as standards, legal compliance requirements, contracts, etc.)
This section introduces participants to identify, analyze and categorize the stakeholders and their requirements. From the customer perspective, it could be “high touch” customers who provide significant business value and for whom the solution must meet their specific needs. This may require customized solution support. The second group of stakeholder could be “low touch”. This group must have access to customization of the existing solution. The third group of stakeholder could be “no touch”. This group of stakeholders will use the products and services as they are provided. The delivery could be using digital medium or otherwise.
The processes for the different categories of the stakeholders could be different. For the success of the digital transformation, it is crucial that the processes are designed to meet their needs.
This involves architecting a technology solution and identifying the technical solution components. This step needs to be executed in the context of the overall IT strategy of the organization. The course touches various components of the technology that is relevant for defining your digital vision. However, since IT strategy varies from organization to organization, the course does not cover thedepth of “how to” build an IT strategy to support the digital transformation.